In this blog, I write about stuff of interest to both readers and writers. If you’re interested in both, lovely. Read on! If not, find the Categories and click on “For Readers” or “For Writers,” and you’ll be taken to a page just for you. Whee!
I’m trying to solve a problem, and if you’re a reader, you can help.
When you open my ebooks on your device, is the heading image centered, or is it off-center? The heading image looks like this:
I think it’s appearing centered on some devices and off-center on others, like this:
What does it look like on your device? Feel free to comment below or write me.
So, today it’s been one month since I pushed the red button on the relaunch of my writing career. First, I’ll recap what’s happened and then I’ll tell you the results so far.
- The revised editions of all four books in my Regency Matchmaker Series were re-published, both in print (via CreateSpace) and on Kindle, and I also released an ebook-only boxed set.
- The box set and Books Three and Four remain at regular price.
- Books Three and Four were enrolled in KDP Select, so they’re available to Readers on Kindle Unlimited.
- The first ebook in the series was made permafree on all sales venues I can reach, including Amazon, Barnes & Noble, iTunes, Kobo, Overdrive, and Scribed.
- The second book in the series was offered for free (and still is). All readers have to do is come to my site and tell me where to send the book. All of those readers subscribed to my email list.
- Other than that, I’ve been doing what writers do: write, write, write like the wind. I’m working on the next book.
- My subscriber list has quadrupled, from 31 to 124.
- THE BLUE DEVIL (Book One in the series) made it into the top 10 in my category (Romance>Historical Romance>Regency) in the free Kindle Ebooks lists in all English-speaking Amazon markets except for in the US, where it made it into the top 30.
- THE BLUE DEVIL is currently ranging from #1 amongst free English-speaking historical romance in Germany and #580 in Japan.
- THE BLUE DEVIL made it into the top 300 of all free Kindle books in all Amazon markets except for in the US, where it’s made it to the top 1200, so far.
- Over 7000 free copies of THE BLUE DEVIL have been downloaded in all venues.
- 87 free copies of Book Two, MISS GRANTHAM’S ONE TRUE SIN have been downloaded so far.
#1 in Germany sounds great, but it’s in a very narrow category in a very small market, where one or two sales makes a huge difference. 7000 free downloads also sounds impressive, but many of those will have gone to readers who collect free books without much intention of reading them immediately–or at all. Nevertheless, I expect that last figure to trickle upward (and subsequently shape itself into a bell curve; the statistics geek in me rejoices) as readers finish Book One. Until then, the vast majority won’t know about the free copy of Book Two.
Readers who download MISS GRANTHAM’S ONE TRUE SIN also subscribe to my newsletter, and only 1 out of 93 has unsubscribed immediately, which tells me that the vast majority of my new subscribers are interested in my books and/or sub-genre rather than simply being interested in free books regardless of what they’re about (something I’d been a little worried over, so that’s a relief).
Interestingly, in the past 12 days, there were 9 sales of MISS GRANTHAM’S ONE TRUE SIN on Amazon, even though it clearly states at the end of THE BLUE DEVIL and within the Amazon book description for MISS GRANTHAM’S ONE TRUE SIN that you can read MISS GRANTHAM in its entirety “RIGHT NOW” by going to my website (implying, but carefully not stating explicitly that it’s free, because offering anything for free within the book’s description or content is currently against Amazon’s Terms of Service, and I’m not interested in annoying Amazon) and in spite of the whole free book thing being prominently displayed on my website. In spite of my best efforts to the contrary, I know it’s too much to hope that all of the readers who are paying for MISS GRANTHAM realize the book is available for free and are choosing to pay for it instead. I wish I could do something about that for them, but I can’t do much more than I’m doing, alas. Still, it wouldn’t surprise me to get a 1-star review from some of these readers, something along the lines of, “Hey, I paid for this book but it was free elsewhere, and now I can’t get a refund” because they waited too long. We’ll see. For now, I’ll stop worrying about it, since I can’t do anything about it anyway. In my mind, I can hear my mom telling me, “Atta girl, Betho! Don’t borrow trouble.”
All in all, I’m quite pleased with how the relaunch is progressing. The next big step in the process will be the release of the next book, ONCE UPON A CHRISTMAS, the first of 3 Christmas novellas for this year. That should go out within a week. My next blog post will be written after that, unless something really spectacular happens before then. Hey, a girl can dream, right? 🙂
Last time I wrote, I told you that Amazon had price-matched THE BLUE DEVIL, which made it free on several of its sites (UK, Canada, India, etc.) but they hadn’t yet price-matched it on Amazon’s USA site. They’d told me it would take up to 2 days to be price matched there, and so I dutifully waited. And waited. Finally, on day 7, I wrote them again to ask once more–politely–to price match, and they wrote back to say that they were sorry for the delay and they’d get right on it–and they did.
I’d heard that Amazon sends out somewhat snippy form letters informing authors who ask them to price match that they may not price match in all marketplaces and it’s up to their discretion, etc. But I never received such a letter. In fact, I initially received a very polite, friendly, and clearly personalized letter confirming that they would indeed be price matching as I asked. It was … nice. And this second letter I received actually apologized for the delay and promised to price match in the US immediately, which they did. I’d been led to expect a difficult and abrupt response from Amazon, but instead their responses were personalized, courteous, and pretty quick. I was pleasantly surprised.
Being able to offer THE BLUE DEVIL for free on Amazon is an important part of my career relaunch plan. If something had prevented me from making the book “permafree,” my progress would have slowed and may even have stopped, until I could bring out a ton o’ new books (which I’m also working on, of course, because–whaddya know!–writers have to write).
So THE BLUE DEVIL has been free on Amazon’s US site now for about 30 hours. It had been carrying a sales rank of ~#450,000 for several months. It’s now at #982 in the free Kindle books list. Apples to oranges, that, but interesting–and happy making!–nonetheless. I’m thrilled that THE BLUE DEVIL has broken into the top 1000 free Kindle books. I’m hoping for a top 100 spot, but I don’t think it will happen.
The book is also in the #22 spot on the Free>Kindle>Romance>Historical Romance>Regency list. I’d like that to get to the top 20 for the best visibility, and I think that will happen sometime within the next few days.
In the UK, it’s at #7 in the Free>…>Regency list. And it’s #271 in the entire Kindle store for free books. Not too shabby, but it’s been free in the UK for about a week now, and the UK is a lot smaller market than the US.
In the past week, I:
- Wrote to Amazon to ask them to make an update of THE BLUE DEVIL available for readers to download, since Kip and I revised it quite heavily just prior to this re-launch.
- Put ONCE UPON A CHRISTMAS in Vellum, my formatting software.
- Wrote a 2000 word new chapter last night on ONCE UPON A CHRISTMAS, when I realized it needed it.
This coming week, I’ll be working on ONCE UPON A CHRISTMAS as I’m able, and I should be releasing it sometime this coming week, though family obligations may delay its publication by a week or two.
In other news, my newsletter, which I think had 60 subscribers a week ago, now has 91 subscribers–10 from today alone–a result I’m over the moon about.
In the entire month of September, 4,876 free copies of THE BLUE DEVIL were downloaded fro all venues. So far this month–fewer than 6 full days–it’s already been downloaded 1,290 times.
I began the relaunch process in April. There were so many components to my plan–revisions, web design, setting up an ebook delivery service and mailing list, ISBNs, covers, book descriptions–that, at times, it’s felt like I was juggling a ping pong ball, a live alligator, a crystal goblet, and a running chainsaw all at once. But now it’s easier–fewer moving parts!–and the relaunch is sailing along as I’d hoped it would.
Now I just have to write like mad for a while.
I've worked on and off as a freelance graphic artist and web designer since 1999, and I enjoy doing my own website and book covers.
Usually, I have pretty good judgement about my own work, but sometimes I run into blind spots.
Just the other day, Kat informed me that the heroine's face on the cover I'd created for our upcoming release, ONCE UPON A CHRISTMAS looked "janky."
The parts of her face seem to be pointing in different directions, she said. What do you think? Do you agree with her?
I'm also curious to know what you think about these covers for the REGENCY MATCHMAKER SERIES. Which do you like best, and why? Which do you like the least?
Finally, I'd love to have your opinion on these boxed set covers I made. Which box set do you think is more attractive?
Tell me what you think in the comments, below. Thanks for your input!
Kat is my first-reader. My editor. My proofreader. She was my co-author on NOT A LADY, back in 2013, writing fully half of that novel. And she will be co-authoring the remaining books of the REGENCY MATCHMAKER SERIES with me.
She also happens to be my daughter.
Kat is currently 22 and his been writing for 2 decades. No, really. She’s truly extraordinary with language, and she always has been. She said her ABC’s at 10 months. She taught herself to read at 2, and she wrote her first story just before she turned 3. She began college at 13 and won the Stephen Caldwell Wright Poetry Award, given by Seminole State College of Florida, when she was just 16, competing against adults. That year, she also won a 3rd place spot in the Flash Fiction category in SSC’s Veritas Awards. And, though I cannot divulge the name under which she publishes fan fiction, I can tell you that she is prolific and her stories there are legendary.
In short, she’s one hell of a good writer.
Kat is also a talented freelance illustrator, having completed several dozen commissions so far this year alone. She has well over 6000 followers on Tumblr, where she posts much of her art. I create all of my own book covers, and Kat is an invaluable critical voice in that process.
As it turns out, Kat and I write extremely well together. We’re very much alike, we use language very similarly, and our writing styles, though different, are compatible. As we do with everything else, we have a great time writing together, and the result is absolutely seamless. You absolutely cannot tell where my writing ends and hers begins. Even we forget, after awhile, who wrote what. Not that it matters, I suppose. What matters is the result, and readers love our combined voice. We’ll be re-issuing NOT A LADY later this year and writing a sequel to it, NOT A GENTLEMAN, which is shaping out to be a personal favorite of mine.
She’s an amazing and good person, and we’re the best of friends. Seriously. We have a great time together, and even if she weren’t my daughter, I would still want to be her friend. She’s funny and wise and socially conscious and honest and sweet. I’m proud of her and grateful to her. For so many things.
So, that’s who Kat is.
My REGENCY MATCHMAKER SERIES spent 24 months on the bestseller lists at Amazon.com , but then life got crazy and I had to turn away from writing for a second time. During that forced hiatus, the series dropped off the lists for several years.
So now I’m pleased to say that THE BLUE DEVIL is back on Amazon’s bestseller lists!
Right now, in the UK, it’s sitting at #15 on the Kindle Store>Books>Romance>Historical Romance>Regency list. It’s number #432 amongst the free books in the entire Kindle store, and it’s #391 on the Kindle Store>Books>Literature & Fiction list.
In Canada, it’s at #35 on the Kindle Store>Kindle Ebooks>Romance>Historical>Regency list. It’s #1,485 amongst the free books in the Kindle store.
I’ll be releasing ONCE UPON A CHRISTMAS next week. Here’s hoping it joins its sister on the lists soon!
Tomorrow will be 4 weeks since I pushed the red button on my re-launch. It’s been 11 days since I blogged about it.
During the past 11 days, I…
- released the Regency Matchmaker I-IV Box Set
- asked my Facebook friends to go “report a lower price” on THE BLUE DEVIL
- after a wait of 7 days with no price match, I wrote to Amazon’s KDP people to ask for a price match
- worked on getting ONCE UPON A CHRISTMAS, the first of three 2017 Christmas novellas ready for publication next week.
- called the Author Central people at Amazon to take care of some housekeeping on my product pages (2 books that needed to be linked together, an erroneous cover, etc.)
- updated the product information (Editorial Reviews, Back Cover, etc.) on THE BLUE DEVIL
- began writing my first issue of THE FURTHER ADVENTURES, which will come out a day or two after I publish ONCE UPON A CHRISTMAS
- created a cover for ONCE UPON A CHRISTMAS
- tweaked this website a bit, to reflect best practices I’d learned from reading an article on conversion, making my main offer more prominent and optimizing a few images and such-like for SEO
So, what have the results been this week? How have sales/giveaways done? Very well, I think.
- Sales for the month of September have more than tripled over August’s sales, from $20 to $63.
- THE BLUE DEVIL has seen a total of 4,283 free downloads.
- 31 people have added themselves to my mailing list
- THE BLUE DEVIL is back on the Amazon Bestseller’s list for the first time in several years. Right now, in the UK, it’s sitting at #15 on the Kindle Store>Books>Romance>Historical Romance>Regency list. It’s number #432 amongst the free books in the entire Kindle store, and it’s #391 on the Kindle Store>Books>Literature & Fiction list. In Canada, it’s at #35 on the Kindle Store>Kindle Ebooks>Romance>Historical>Regency list. It’s #1,485 amongst the free books in the Kindle store.
Don’t be too impressed about that last bullet point. Keep in mind that Amazon UK and Amazon Canada are small markets, and just a few sales can make a huge difference. THE BLUE DEVIL is nowhere near that level on Amazon US’s lists.
But things are just getting started.
Here’s the graph on the free downloads:
As you can see, downloads have slowed by half from their initial peak. However, it’s worth noting that Amazon still hasn’t price-matched THE BLUE DEVIL in the US. When that happens, I expect to see many times the number of downloads I’ve already seen from the other venues in which the THE BLUE DEVIL is currently offered free.
It’s certain that only a small percentage of the people who have downloaded THE BLUE DEVIL for free have yet seen my offer of a free download of the second book in the series, MISS GRANTHAM’S ONE TRUE SIN. I placed the offer in THE BLUE DEVIL twice, in the fore-matter and then immediately at the end of the book. But since Amazon’s Kindle reader doesn’t automatically show the fore-matter, a large majority of readers won’t see my offer unless they finish reading the book. Many readers grab free books when they see them and let them sit for weeks, months, or even years before reading them, if they ever do read them at all. So I expect sign-ups to trickle in as readers finish the book.
Signups increased immediately when I moved my offer to a more prominent position on THE BLUE DEVIL’s product page. It’s now visible on the main page without the reader clicking on “See more” under the product description, and I expect a flurry of sign-ups as soon as THE BLUE DEVIL goes free in the US.
As I noted before, in 14 years of having a website, I managed to entice a whopping 30 people to sign up to my mailing list. I knew it was important, but I just didn’t know how to do it. Now I do, and in one week, I’ve gathered 34 names. I now have 64 people on my mailing list. I’m over-the-moon happy with that result, especially considering my books’ current low sales rank at Amazon. As soon as that increases, sign-ups will too, and I’m ~already~ thrilled with the results.
On a side note, Kat informed me that the face on the cover I created for ONCE UPON A CHRISTMAS “looks janky.” Guess I’ll have to do some graphical plastic surgery sometime this week!
SINCE MY LAST POST, I…
- Prepared a box set of the first 4 books in my Regency Matchmaker Series, for release later tonight. This will be my first new release in four years.
- Used “report a lower price” on Amazon in the hope that the Great River would lower the price of The Blue Devil without me having to phone them.*
Six days ago, I used Draft2Digital to distribute The Blue Devil, Book One of my Regency Matchmaker Series, to Barnes & Noble, Apple’s iBooks store, Kobo, and several others. Here are the results so far:
The Blue Devil currently has a sales rank of #19,392 on Barnes and Noble.
On Kobo, it’s ranked at #1133,931 in Romance. None of the other venues offer sales data. On Amazon, it’s ranked at #6,327 amongst all historical romances on Amazon, at#5015 in the Regency Category of the Kindle store, and at #349,094 in the entire Kindle store.
In the past five days, there have been 907 free copies of The Blue Devil downloaded from all sales venues, excluding Amazon*.
Day One: 15 (This was only a partial day)
Day Two: 40
Day Three: 156
Day Four: 236
Day Five: 460
Here’s the graph:
I’m fairly happy with this result. My ultimate goal is for these free copies to entice readers to sign-up to my mailing list. So far, there’s only been one sign-up, but I’m not worried–yet.
When readers open The Blue Devil, they’re taken right to Chapter One. The front matter (where the first offer is) is skipped. Unless readers hit their back buttons, they miss my “Note from the Author,” where I tell them they can get a free copy of the second book in the series, Miss Grantham’s One True Sin. Of course, most readers don’t care about a book’s front matter, its copyright information, title page, dedication, Note From the Author, and so on. They plunge right into the story and miss my offer entirely. Knowing this, I offer the free copy of Book Two again, right at the end of Book One. Hopefully, as this batch of new readers begin finishing The Blue Devil, my sign-ups will increase.
In the past 14 years, I’d only attracted 30 subscribers to my mailing list. Yes, you read that right: 14 years. I knew having a mailing list was important, but I just didn’t have the time or the spoons to make it happen. But now I do, and I’ve been doing my research. I know why my mailing list never grew: my offer simply wasn’t strong enough: a newsletter.
Even though I promised an occasional short story to be included with my newsletter, it wasn’t enough. Now, I’m offering an entire free book–the second book in my Regency Matchmaker Series, and the first book in the series is free, too*. I’ve only had one new subscription so far this week, but I have to tell you I cheered when I saw it.
For the first time, I’m enrolling two of my books into the KDP Select program, which will which means they will be available to readers through Kindle Unlimited. I’ll be enrolling Books 3 and 4 of the Regency Matchmaker Series into the program tonight, right after I upload the box set I’m working on. Books 1 and 2 are not eligible for KDP Select because the program demands exclusivity for a period of 90 days. The exclusivity thing is what’s kept me from trying KDP Select until now. It sticks in my craw. But other authors have had good results with KDP Select, so I’ve decided to give it a (limited) try.
Books 1 and 2 and the box set (which contains books 1 and 2) are not eligible for KDP Select, because they’re available elsewhere: I put The Blue Devil on Amazon myself, and I used Draft2Digital to release the ebook to Barnes & Noble, Apple’s iBooks store, Kobo, and several others. And Book 2 is available through my own website, for free.
Because Books 3 and 4 will be enrolled in KDP Select, I won’t be able to release the box set on any sales venues except Amazon. I’m a little scared of that, knowing that Amazon has had some trouble with rogue authors hijacking their bestseller lists lately, but I’m forging on ahead nonetheless, on the theory that books doing something are better than books doing nothing. My novels have been languishing for far too long.
As I mentioned above, I’ve been working on releasing an ebook “box set” of the first four books of my Regency Matchmaker Series, and that will go out later today–though it’ll take a 1 – 5 days for it to hit the virtual shelves.
As soon as the box set is out of my hands, I’ll begin working on the release of my first Christmas story for 2017, Once Upon a Christmas. I’m planning to release three Christmas novellas each year, one in October, one in November, and one in December. In addition, each year will see the publication of a box set of the previous years’ Christmas stories as an annual anthology.
I’d planned to release Up to Scratch last month, but I’ve pushed that back to January, 2018.
*The Blue Devil is currently free in every venue it’s offered, except for Amazon, which still lists the book for $.99. I’m going to wait a few days before calling to ask the ‘Zon to price match the book. I’m a little worried about this, as other authors have reported difficulty in getting Amazon to do this. If you’d like to help out, you can go to Amazon, search for “Melynda Andrews The Blue Devil,” and click on “tell us about a lower price,” just above my picture.
Yesterday was Day One of my Re-launch. But yesterday wasn’t the first day I was working on the launch. Nope, nope, nope! I’ve been working my arse off for months. Here’s what I’ve done:
- Created this entire website using WordPress. I’m a graphic artist and web designer with extensive WordPress experience, so this was easy(ish) for me, but it took time.
- Extensively revised and expanded the first four books of my Regency Matchmaker Series.
- Overhauled the cover of the Book One (which I liked), and created a cohesive set of three new covers for the other books in the series based upon it.
- Purchased Vellum and used it to format .pfd (for print), .epub, and .mobi files of those books.
- Created paperback versions of those books using CreateSpace.
- Took all of my books off-sale at Nook, which was the only store other than Amazon wher I’d released my ebooks.
- Opened a BookFunnel account and uploaded Book Two in the series to it.
- Created a MailChimp account.
- Created a mailing list at MailChimp.
- Connected my list to my BookFunnel account.
- Created and embedded a signup form for my list on my website.
- Updated all of my books’ Descriptions, Pricing, Interiors, etc. on Amazon, CreateSpace, my website, and BookFunnel.
- Lowered the price of Book One on Amazon to $.99, the lowest Amazon allows.
- Signed up for a Draft2Digital account and uploaded Book One to it, setting it to Free on all sales channels but Overdrive (which can only go as low as $.99).
- Took care of what seemed like a thousand other nit-picky-yet-essential pre or co-requisites to completing the above tasks
Note that I’m not saying the above sequence is what other authors should do; it’s just how I’ve done things. I’ve most certainly made mistakes here and there (and I’d love to hear what those things are, if you’ve an opinion on the matter).
My sales on Book One had been steadily sliding for years and were, until I lowered the price to $.99, hovering near #500,000. Within the next four hours or so, there were four sales (at least, that’s all my Kindle Direct Publishing Sales Dashboard shows for now), and Book One rose from about #500,000 to near #100,000–its highest rank in nearly three years. Sales rank is a fragile, ephemeral thing, but I’ll call that a win for now.
In the next post, I’ll discuss the steps I accomplish today, and today’s sales results.