Relaunch Post 6: I’m a #1 Amazon Bestseller Again, But …

So, today it’s been one month since I pushed the red button on the relaunch of my writing career.  First, I’ll recap what’s happened and then I’ll tell you the results so far.

Steps

  • The revised editions of all four books in my Regency Matchmaker Series were re-published, both in print (via CreateSpace) and on Kindle, and I also released an ebook-only boxed set.
  • The box set and Books Three and Four remain at regular price.
  • Books Three and Four were enrolled in KDP Select, so they’re available to Readers on Kindle Unlimited.
  • The first ebook in the series was made permafree on all sales venues I can reach, including Amazon, Barnes & Noble, iTunes, Kobo, Overdrive, and Scribed.
  • The second book in the series was offered for free (and still is). All readers have to do is come to my site and tell me where to send the book. All of those readers subscribed to my email list.
  • Other than that, I’ve been doing what writers do: write, write, write like the wind. I’m working on the next book.

Results

  • My subscriber list has quadrupled, from 31 to 124.
  • THE BLUE DEVIL (Book One in the series) made it into the top 10 in my category (Romance>Historical Romance>Regency) in the free Kindle Ebooks lists in all English-speaking Amazon markets except for in the US, where it made it into the top 30.
  • THE BLUE DEVIL is currently ranging from #1 amongst free English-speaking historical romance in Germany and #580 in Japan.
  • THE BLUE DEVIL made it into the top 300 of all free Kindle books in all Amazon markets except for in the US, where it’s made it to the top 1200, so far.
  • Over 7000 free copies of THE BLUE DEVIL have been downloaded in all venues.
  • 87 free copies of Book Two, MISS GRANTHAM’S ONE TRUE SIN have been downloaded so far.

#1 in Germany sounds great, but it’s in a very narrow category in a very small market, where one or two sales makes a huge difference.  7000 free downloads also sounds impressive, but many of those will have gone to readers who collect free books without much intention of reading them immediately–or at all. Nevertheless, I expect that last figure to trickle upward (and subsequently shape itself into a bell curve; the statistics geek in me rejoices) as readers finish Book One. Until then, the vast majority won’t know about the free copy of Book Two.

Readers who download MISS GRANTHAM’S ONE TRUE SIN also subscribe to my newsletter, and only 1 out of 93 has unsubscribed immediately, which tells me that the vast majority of my new subscribers are interested in my books and/or sub-genre rather than simply being interested in free books regardless of what they’re about (something I’d been a little worried over, so that’s a relief).

Interestingly, in the past 12 days, there were 9 sales of MISS GRANTHAM’S ONE TRUE SIN on Amazon, even though it clearly states at the end of THE BLUE DEVIL and within the Amazon book description for MISS GRANTHAM’S ONE TRUE SIN that you can read MISS GRANTHAM in its entirety “RIGHT NOW” by going to my website (implying, but carefully not stating explicitly that it’s free, because offering anything for free within the book’s description or content is currently against Amazon’s Terms of Service, and I’m not interested in annoying Amazon) and in spite of the whole free book thing being prominently displayed on my website.  In spite of my best efforts to the contrary, I know it’s too much to hope that all of the readers who are paying for MISS GRANTHAM realize the book is available for free and are choosing to pay for it instead.  I wish I could do something about that for them, but I can’t do much more than I’m doing, alas. Still, it wouldn’t surprise me to get a 1-star review from some of these readers, something along the lines of, “Hey, I paid for this book but it was free elsewhere, and now I can’t get a refund” because they waited too long.  We’ll see.  For now, I’ll stop worrying about it, since I can’t do anything about it anyway.  In my mind, I can hear my mom telling me, “Atta girl, Betho! Don’t borrow trouble.”

All in all, I’m quite pleased with how the relaunch is progressing. The next big step in the process will be the release of the next book, ONCE UPON A CHRISTMAS, the first of 3 Christmas novellas for this year.  That should go out within a week.  My next blog post will be written after that, unless something really spectacular happens before then.  Hey, a girl can dream, right? 🙂

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