Yesterday was Day One of my Re-launch. But yesterday wasn’t the first day I was working on the launch. Nope, nope, nope! I’ve been working my arse off for months. Here’s what I’ve done:
- Created this entire website using WordPress. I’m a graphic artist and web designer with extensive WordPress experience, so this was easy(ish) for me, but it took time.
- Extensively revised and expanded the first four books of my Regency Matchmaker Series.
- Overhauled the cover of the Book One (which I liked), and created a cohesive set of three new covers for the other books in the series based upon it.
- Purchased Vellum and used it to format .pfd (for print), .epub, and .mobi files of those books.
- Created paperback versions of those books using CreateSpace.
- Took all of my books off-sale at Nook, which was the only store other than Amazon wher I’d released my ebooks.
- Opened a BookFunnel account and uploaded Book Two in the series to it.
- Created a MailChimp account.
- Created a mailing list at MailChimp.
- Connected my list to my BookFunnel account.
- Created and embedded a signup form for my list on my website.
- Updated all of my books’ Descriptions, Pricing, Interiors, etc. on Amazon, CreateSpace, my website, and BookFunnel.
- Lowered the price of Book One on Amazon to $.99, the lowest Amazon allows.
- Signed up for a Draft2Digital account and uploaded Book One to it, setting it to Free on all sales channels but Overdrive (which can only go as low as $.99).
- Took care of what seemed like a thousand other nit-picky-yet-essential pre or co-requisites to completing the above tasks
Note that I’m not saying the above sequence is what other authors should do; it’s just how I’ve done things. I’ve most certainly made mistakes here and there (and I’d love to hear what those things are, if you’ve an opinion on the matter).
My sales on Book One had been steadily sliding for years and were, until I lowered the price to $.99, hovering near #500,000. Within the next four hours or so, there were four sales (at least, that’s all my Kindle Direct Publishing Sales Dashboard shows for now), and Book One rose from about #500,000 to near #100,000–its highest rank in nearly three years. Sales rank is a fragile, ephemeral thing, but I’ll call that a win for now.
In the next post, I’ll discuss the steps I accomplish today, and today’s sales results.